ABSTRACT
The project work is to developed the impact of sales promotion in the marketing of building material upon the concept and practice of marketing in Nigeria and present tools that could help marketing expert in the country and beyond in promoting their product.
The research was developed through revived of recent write ups in related subjects. The various journals, government publication, company annul report text and news papers formed as aspect used by the author in this project carefully selected questions were passed and their responses analyzed from the analysis the following findings were made.
• That the Alo Aluminum annual report and account are comprehensive
• The production level, the sales and perhaps their success for years are clearly stated also
• The availability of Alo Aluminum product is always above 65% frequency in the market.
• Relatively scarce of Alo Aluminum product is 120% frequency, not available about 15 frequencies.
Based upon the finding above and other contained in the relevant section of the project. The following recommendation are made
• In the area of finance which has caused constraint to the company, government should give credit facilities or financial assistance through loan or as gift to the company
• They should in every state or big city should build her own ware house through the help of the federal and state government, to help ease the burden on middlemen
• As a regard to the production concept to improve the image of the company either to sponsor a football team like the Nigeria ceiling company club or engaging into relation activities of sponsorship or philanthropic gesture
• More lorries should be purchased by Enugu state transport service to be used in transporting this product and other product at the mass transit price
• Alo aluminum company should also increase in advertising, for these help in getting the market or consumer chained to know about the product
• More attention should be paid in sales promotion in the marketing of Alo aluminum product
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTR ONE
Introduction
1.1 Statement of problem
1.2 Objectives of study
1.3 Significance of the study
1.4 Limitation of the study
1.5 Definition of terms
CHAPTER TWO
Literature review
2.1 The need for sales promotion on Alo Aluminum product
2.2 Historical background
2.3 Meaning of advertising
2.4 Charges against advertising
2.5 Method of investigation
2.6 Selection of advertising media
2.7 Distribution
CHAPTER THREE
Discussion of finding and research methodology
3.1 Research methodology
3.2 Sources of data
3.3 Method of investigation
CHAPTER FOUR
Summary, recommendation and conclusion
4.1 Summary of finding
4.2 Recommendation
4.3 Conclusion
Bibliography
